Cesare Italo Riverso
I'm a Web Designer Graphic Designer Project Manager IT Manager Product Manager Marketing Expert Event Organizer Entrepreneur
- Location: San Antonio, TX
- Email: Contact me
- Phone: 210-788-5348
Fees apply to booking.
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Welcome to my project
Satxfiesta.com
Cesare Italo Riverso
I'm a Web Designer Graphic Designer Project Manager IT Manager Product Manager Marketing Expert Event Organizer Entrepreneur
- Location: San Antonio, TX
- Email: Contact me
- Phone: 210-788-5348
Fees apply to booking.
About Satxfiesta.com
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1. Research
- Conducted user interviews and surveys to understand user needs.
- Analyzed competitor websites and market trends.
- Identified pain points through usability testing.
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2. Ideation
- Developed user personas: Maria, a local event enthusiast; Carlos, a tourist exploring San Antonio.
- Created user journey maps to visualize the ticket booking process.
- Brainstormed design ideas for improved event discovery and ticket purchasing.
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3. Design
Color Palette: Inspired by Fiesta San Antonio and Mexican culture.
- Fiesta Red (#FF1279)
- Cyan Blue (#029FB2)
- Burst Orange (#FC7F00).
Interface Design: Clean and festive design reflecting San Antonio's vibrant culture.
Mobile Optimization: Responsive design for seamless browsing on all devices.
Event Listings: Enhanced with high-quality images and clear information display.
Search Functionality: Improved filters for easy event discovery.
Ticket Booking: Streamlined process with clear CTAs and multiple payment options.
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4. Handoff
- Collaborated with developers to ensure accurate implementation.
- Provided detailed design specs and style guides for consistency.
- Conducted usability testing to validate design decisions.
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5. Reflection
- Monitored post-launch metrics (bounce rate, conversion rates).
- Collected user feedback for continuous improvement.
- Updated website based on data analytics and user input.
Outcome: The redesigned satxfiesta ticketing website offers a vibrant and user-friendly experience, catering to both locals and tourists exploring San Antonio’s rich cultural events.
By incorporating the Fiesta Red, Sunburst Yellow, Cielo Blue, and Margarita Green colors inspired by Fiesta San Antonio and Mexican culture, the website visually immerses users in the festive atmosphere of the events. These colors evoke a sense of celebration, energy, and warmth, enhancing the overall user experience and aligning with the website’s theme.
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