Food & macrosFigma Design

Food & Macros App Design

We’ve designed a comprehensive health food app with the following features:

Food Scanning & Details
Personalized Recommendations
Recipe Access & Meal Planning
Activity & Hydration Tracking
Community Features & Challenges
Integration with Health Professionals & Wearable Devices
Gamification & Rewards
Premium Subscription Model
Onboarding & Authentication
Home Page with Key Information

Persona 1: The Busy Professional (Sarah)

Background: Sarah is a 32-year-old marketing manager. She’s constantly on the go, juggling work, social life, and family commitments. She wants to maintain a healthy lifestyle but struggles with finding the time to cook healthy meals and exercise consistently. She’s looking for a health app that offers quick logging, simple tracking, and perhaps some meal prep ideas.

Goals:

Lose 10 pounds for an upcoming vacation.
Eat more home-cooked meals instead of takeout.
Fit in at least 3 short workouts per week.

Pain Points:

Lack of time for elaborate meal planning or cooking.
Difficulty remembering to log everything.
Gets overwhelmed by overly complex apps.

Tech Savviness: High – uses many productivity and social media apps.

Quote: “I need something that just works, fast. No fuss, no complicated menus.”

Persona 2: The Senior Seeking Wellness (Arthur)

Background: Arthur is a 68-year-old retiree. He’s recently been advised by his doctor to be more active and monitor his blood pressure. He’s not very tech-savvy but is willing to learn if the app is straightforward and easy to navigate. He prioritizes simplicity, large text, and clear instructions.

Goals:

Walk 30 minutes, 5 times a week.
Track his blood pressure readings daily.
Remember to take his medications on time.

Pain Points:

Confusing interfaces with small text or too many options.
Difficulty with complex input methods.
Fear of making mistakes with technology.

Tech Savviness: Low – prefers traditional methods but open to simple digital tools.

Quote: “Just tell me what to do, and make it easy to see.”

Persona 3: The Health-Conscious Parent (Maria)

Background: Maria is a 40-year-old mother of two young children. She’s concerned about her family’s overall health and wants to set a good example. She’s looking for an app that helps her track her own health, but also provides resources for healthy family meals and encourages healthy habits for her kids. She appreciates community features and reliable health information.

Goals:

Maintain a balanced diet for herself and her family.
Increase her daily steps and energy levels.
Find healthy snack ideas for her children.

Pain Points:

Finding time for self-care amidst parenting duties.
Sorting through conflicting health advice online.
Keeping track of multiple family members’ needs.

Tech Savviness: Moderate – uses apps for daily tasks but not an expert.

Quote: “It’s not just about me; it’s about making sure my whole family is healthy.”

Persona 4: The Fitness Enthusiast (Mark

Background: Mark is a 28-year-old personal trainer. He’s already very active and knowledgeable about fitness and nutrition. He uses a health app to meticulously track his macros, workout performance, and progress towards specific strength or endurance goals. He values detailed data, customizable tracking, and integration with his wearable devices.

Goals: